Strategic planning using BSC
| Course ID : | MAN033 |
| Course Duration : | 3 Days |
| City : | Abu Dhabi |
| Location : | UAE |
Introduction:
The Balanced Scorecard (BSC) is one of the most powerful modern tools for strategic planning and performance management. It enables organizations to translate vision into measurable objectives, align individual performance with organizational goals, and achieve balance between financial and operational perspectives. This program equips participants with the skills to design and implement an effective BSC framework that drives strategic results and organizational excellence.
Program Objectives:
By the end of this program, participants will be able to:
- Understand the concept and importance of the Balanced Scorecard in strategic planning.
- Analyze internal and external environments to define strategic priorities.
- Design strategic maps that link objectives to initiatives.
- Develop Key Performance Indicators (KPIs) aligned with strategic goals.
- Implement the BSC as a performance management system.
- Monitor, evaluate, and continuously improve strategic performance.
Training Content (3 Days)
Day 1: Introduction to Strategic Planning & BSC
- Overview of strategic planning and its importance.
- Introduction to the Balanced Scorecard.
- The four BSC perspectives (Financial – Customer – Internal Processes – Learning & Growth).
- Environmental analysis using SWOT and PESTEL.
Day 2: Designing the Balanced Scorecard
- Building the strategic map.
- Defining strategic objectives for each perspective.
- Developing KPIs and performance measures.
- Identifying strategic initiatives and linking them to objectives.
Day 3: Implementing and Monitoring BSC
- Aligning BSC with operational plans.
- Performance management using BSC.
- Dashboards and performance tracking tools.
- Evaluation and continuous improvement.
- Case studies and practical applications.
Expected Outcomes:
Participants will:
- Gain the ability to design a complete Balanced Scorecard.
- Understand how to link objectives, KPIs, and initiatives.
- Strengthen strategic analysis and planning skills.
- Apply BSC as a performance management framework.
- Enhance data‑driven decision‑making capabilities.